The countdown reached zero hour and Famous has launched their new website. Overall, I dig the new layout. More flash is incorporated in browsing products. The new design coincides with the new spring line-up of Famous Stars and Straps gear. The website is more reminiscent of a European boutique's website (i.e. Lacoste) with products floating around to the whim of your mouse path, except with its staindard noir-ish layout.
The new gear is fresh to def. In recent years, the t-shirts, by far the staple of the company, have varied in their respective levels of popularity. This year, however, EVERY shirt looks like a must have. The new hoodies (just in time for warm weather right?) are absolutely sick. The styles are funky and classy at the same time and make you want to strut down the street with your hood up.
For the female independent, Famous has expanded their line to multiple needs. Famous also caters to children and as always, offers a multitude of accessories.
The re-design, I believe, is catapulting Famous into a special sphere of retailer. With limited edition drops available to anyone lucky enough to snatch it up, involves the customer and makes them feel cool in their clothes. Also, at the same time the new retail store in downtown L.A., The Fast Life, as well as Travis Barker's growing popularity give the brand mass appeal to celebrities who would also feel special if Travis gave them a limited design of a soon-to-be-released t-shirt design. And, of course, no advertising as part of a business model has never worked so well without an already proven commodity/brand/family. Travis' personal wardrobe is the most valued advertising enterprise for the company.
So please, check out the new Famous site and if you have a favorite brand of clothing with it's own website, let me know about it. There are a couple bugs in the design, as some of the sliding menus overlap a bit and require some dexterity if you want to go to a certain page; i'm sure they'll be fixed because of course: Famous don't front.
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